Let us begin by understanding the tasks that you need
to perform that will work on the SEO of a website.
On-Page SEO
The main aim to
perform On-Page SEO tasks is to optimize a website and make it rank higher in
the search engine results.
The concept of the SEO revolves around the concept of the keyword:
You need to embed the right set of keywords in your content so that when someone searches
for any kind of information or something related to the keyword then the
website which has the term related to the keyword will pop out.
Different SEO tools can help you find the keywords you need and keep track of their positions in the search engines. For example, the Rank Tracker by Sitechecker tool will help you monitor all the changes in the website positions and will notify you of all the changes.
SEO can be classified into 2 types: Off Page SEO and On Page SEO
By performing
certain set of on page SEO tasks you can build a strong reputation of the
website and which will result in making the web page rank higher.
Some of the best SEO techniques that you must perform
on your website are:
Page URL
The URL
structure of any page is very important. Try to insert the main keyword in the
URL of the website. Make sure that you use the stop words in the URL of your
webpage as it can even harm your rankings.
Sitemaps
If you are not
keeping a check on the sitemaps of your website, then this is one of the
biggest blunders that you are doing. Sitemap is the path that is followed by
the crawlers. The crawlers will after crawling will check if it has a proper
structure or not. A sitemap also helps the crawlers to go through the content
of the website. By conducting a sitemap test with a sitemap checker, you can
even check the sitemap’s status on your website.
Image Alt Tag
It is also known
as “alt attribute” and “alt description”, which is an HTML attribute that can
be applied to the image tags. Applying Image Alt Tag provides
a text alternative to the search engines. When the crawlers are made to crawl a
website then they look for all the images that have the alt tag and only the pictures
that have this tag rank higher compared to the other pages without the alt tag.
The image alt tag is useful for the browsers as it will help to optimize the
images so that they can appear when they are searched for in the search
engines.
Internal Linking is crucial
The internal
links can take a reader from one post to another post which might be lying in
some other corner of the website is known as internal linking. Internal linking
is considered beneficial for any website as it can help increase the number of
page views. If your website is witnessing too many bounce rates, then internal
linking can help reduce the bounce rate.
Page Title
The main title
of the page must have all the main keywords and it must be not be stuffed in
the content. Embedding the keywords in the content will leave a significant
impact on the ranking of the SEO of keyword. Another thing that you must make
the title attractive to catch the readers of the website.
Improve your
You can use
various kind of info-graphics to increase the traffic on your website. Creating
high quality content is just not enough, you need to make it attractive too. Info-graphics have a great potential in them to increase the traffic on your website.
People prefer info-graphics over pictures as they are attractive and attracts more and more
readers. It is a fact that human brain is able to process visual information
more easily as compared to the-plain text.
Conclusion: If you are
able to implement the advance SEO techniques to your own website then it will
help to improve the SEO of the website.
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