Website traffic is the major concern of any online business.
Increase in a number of visitors to the website also means a number of
potential customers who are visiting your website and thus increase the
likelihood of getting converted. Thus, the increase in daily visitors to your
website will ultimately spell more sales in the future.
It is also important to know that not all traffic is
important and what really matters for business growth is serious and meaningful
quality traffic. Latter acts like a laserjet which typically targeted at better
ROI. High untargeted traffic just means the numbers are just trivial with no
specific purpose.
Many studies have suggested that organic, CPC and traffic
drove from email marketing account for maximum e-commerce sales while the one
which is driven from social media offers only a miniscule amount of sales. This
also means that online advertising and search lead to quality traffic.
The
golden rule to differentiate the quality traffic from rest is to know that all
traffic which will ultimately mean business to you both has a previously
expressed interest in your business but also has been looking for other
alternatives and they for sure will be willing to spend. This does not mean
that social media can be ignored and can be completely brushed aside as it does
have a role to play. Social media can also give targeted traffic, provided you
have the right strategy in place for the same.
Five Effective ways to Generate More Web Traffic
● On-Page SEO: Search EngineOptimisation is the primary building block of almost all successful websites.
You have to make sure that your website and content are highly relevant for all
your products and services. In other words, this means that you have to make
extra effort to find better and related keywords, make superior content and
also come up with alluring meta descriptions. Thus, it is not enough to have
consistent content, but you also need to have proper SEO to kill the
competition.
● Online Advertising: Online advertisements are definitely able to bag you hundreds of clicks on your website. Online ads are becoming easier as there are continuous improvement and innovation seen in various social media platforms. Experts have stated that there is a tremendous increase been seen in the effectiveness of online advertising in recent years. However, you need to know that to run sustainable ads you will have to tailor them in a way that they generate reasonable ROI. The thumb rule is that unless you are making a profit from your business by digital marketing, the increased traffic is of no significance. So, you need to invest your energies to device ads which spell something which people really want and make it so compelling that people who are already looking for similar products do end up clicking on it. Thus, basically, both the target audience and the basic design will make or break the whole show. The best way is to study the ads run by your nearest competitors. One way of doing this is to subscribe to your competitor’s email list and also channel. This will make you aware of all the retargeting campaigns which are used by your competitors.
● Social Media with Hashtags: Social media has a big role to play although its use will depend on the niche you are operating in and the preferences of your target audience. Social media, when used with a targeted strategy, can help you win increased traffic and also let you dig into the personal networks and preferences of your audience. This will mean you will know your audience better and can tailor your future strategies accordingly to keep them engaged. Importance of hashtags has grown over time as people have become choosier in terms of the content which they wish to view and hashtags are highly helpful in streamlining the search. People are making use of hashtags to be able to get to the exact target.
● Email Marketing: This tool although old but has not lost its relevance in the modern world and has continued to prove its effectiveness to drive more traffic to your online business. Email marketing has definitely evolved into a more sophisticated approach and has come a long way from the traditional promotional blasts. Building and fostering customer relationships have become the buzzwords of the same. It has been proven by many studies that basic welcome emails have gone far ahead in generating revenue than other emails which are meant for promotion. You need to have an autoresponder which ensures that every new visitor or customer is taken care of.
● Guest Blogging: There are many viewpoints in the market regarding the effectiveness of guest blogging. Despite all the negative voices, guest blogging still continues to be one of the proven ways to boost traffic. The first thing to ensure is to look for websites which are being frequently visited by your target audience and see if they offer guest blogging. Many companies often share posts which are made by guest bloggers via their social media channels. Searching for relevant sites can also be done by making a search of known guest bloggers and browsing their biographies to find out the sites where they have been invited to write blogs. Once found, you now have to focus on writing a masterpiece content for the site. Apart from improving your credibility it will also be effective in branding and give your own target audience more reasons to read your content. You may also offer other guest writers to blog on your website as well.
Conclusion
Thus, listed above are some of the most effective ways of
improving your website traffic which will ultimately boost your business
ROI. SEO will help build strong organic
traffic and hashtags will would bag you more relevant visits which are more
likely to get converted into sales. Guest blogging has its own benefits and in
addition to boosting your traffic, it also helps in creating credibility in the
market. Likewise, email marketing and social media strategy have to be well-tailored
to your company goals to drive maximum and sustainable benefits.
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