These days, people are using more and more apps to accomplish their daily tasks. Gaming, social media, business, and other utility apps dominate the mobile app industry. From the last couple of years, on-demand delivery apps have made their way and are getting attention as it offers comfort and allows people to get everything at their doorsteps.
Perhaps this is why more and more business owners are also jumping into the bandwagon of on-demand business because it ensures profitability. But how can you stay connected with users all the time?
Push Notifications are the answer. Many business owners are looking for ways to reach their users, and push notifications are an excellent way to reach potential buyers. If you use push notifications wisely, it can add immense value to your on-demand delivery business and also enable business owners to earn click-through rates.
Make sure push notifications should be used at the right dose; otherwise, it can irritate your users. Let’s dig into detail how push notifications help you increase your delivery app engagement and keep your users connected.
Why Should Your Delivery App Send Push Notifications
No doubt, a mobile app is a powerful marketing tool. You have a great delivery app but lack engagement. Probably you are missing out on something that entertains users and keeps them connected with your brand.
Mobile retention is a major task these days. How can you drive more traffic to your deliveroo like app and website? Especially, if you are new, you can barely get downloads within the first weeks. Push notifications drive strong user engagement and allow consumers to know about ongoing offers and other information.
If you are developing a mobile marketing automation campaign, you should not neglect push notifications. These notifications help you stay hooked with your consumers in a non-intrusive way.
The below statistics show how push notifications engage with users and why it will increase your delivery app's conversion.
- Push notifications boost engagement by 75-85% when it is used and sent properly.
- When the push notification is enabled, more than 60% of users return to the app.
- Approx 50% of users find push notifications to be useful as it also increases customer retention ratio by 25%.
Thus, push notifications really help you grow your delivery business and increase user engagement.
How Push Notifications Keep Users Hooked With Your Brand
With push notifications, users are more likely to engage with the brand. Businesses that send notifications have 88% more app downloads than those that don’t. So let see what advantages push notifications offer to the brand.
Increase User Engagement
Developing a mobile app may seem easy but attracting users towards your app definitely not. Push notifications help you attract more users at a certain level. They also keep your audience updated and connected in real-time and send information about your brand to consumers so that they can easily engage with you even if they are not aware of it.
Moreover, more downloads that do not mean your delivery app is popular in the market. You may have a wide customer base of inactive users who have downloaded the app once but not using it frequently.
As we know that there are lots of mobile apps in the market, it is tough for users to remember each. But push notifications allow business owners to provide up-to-date information to users, encourage engagement, and increase overall involvement.
Make sure you send push notifications on time with catchy headlines; you would surely receive higher engagement and grab user attention.
Break News Faster
Ay business owner's primary goal is to deliver content to keep users updated with the latest happenings and information. In this digital world, users are overloaded with information; thus, they want everything instant.
Especially, if you are engaged with an on-demand delivery business, you have to differentiate yourself every day because this is the only way to survive in the market. Push notifications through you can alert users and send them reminders about offers, deals, and other relevant news.
Push notifications allow business owners to deliver the message in real-time, which can be opened instantly by users. Eventually, it increases conversion that drives more business.
Leverage Personalization
Customers are savvier than ever; they expect personalized shopping experience from brands. New data released from data science found that push notifications deliver personalized content and engage users. Indeed, who does not like personalized messages? This allows you to build different content based on the user’s profile and behavior.
Based on their preferences and search history, you will be able to determine the user’s choice. From there, with the help of the segmentation, you can use personalized messages. You can incorporate your user’s demographics, favorites, or recent browsing history.
This will later help you create powerful and tailored messages that make your customers valued. This will encourage them to open your app and check out your happening stuff.
Foster Customer Loyalty
If you want to build a strong brand image in the market, you have to entertain customers and keep them connected with your brand. As you communicate with them on a personal level, they will likely spend more time using your app and website. It increases brand loyalty in the long run. And when rewards and other perks you offer at the right time, they can see the value of being a loyal customer, ultimately fostering customer loyalty.
Key Takeaways
The digital world changed at a great pace, and to keep up with the customers- push notifications are very important. These notifications give instant access to information without costing users money and time. If you use the push notification marketing strategy wisely, you will reap many benefits, and it can really change the way your users see and use your app. Eventually, it will help you grow and retain a customer base. Hopefully, this post gives you some inspiration on how to use push notifications wisely.
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