Whilst researching SEO, it's necessary to look at overall strategies in this field upfront. As you are probably aware, due to browsing through this subject already, there is a difference between on-page and off-page SEO, both of them are equally important. Without proper planning on your technical SEO strategy, the results are likely to be unsuccessful.
The purpose of this article is to increase the value of your SEO strategy and provide an initial evaluation. In addition to this, we aim to alert you to some red flags you might want to consider during the SEO journey. Sometimes it may be necessary to call in a professional SEO consultant for the best consultation and best results. Some agencies can seem ehorphic when you're just starting out in the SEO business.
SEO is composed of a great deal of components and these can be classified into 7 broad groups:
1. Meta data (title tags and website descriptions): from a technical standpoint, this ensures Google or other search engines can understand the contents of your website from a few encoded-words. In the eyes of Google, this adds context to your website.
From an organic point of view, metadata being one of the first things your potential customers would see when looking for your website. This data is crucial in a customer’s perception of your business. A website with optimised meta titles and meta descriptions would see a higher CTR.
2. Domain Name and URL: these are also very important, as they indicate to the online searcher whether or not he or she can click into the content of the page. If your URL is not informative, you can't expect to get any hits from your targeted audiences.
3. Great Content: this has become a cliché and it is probably why most of the 'gurus' never fail to provide stunning digital marketing content. The thing is that it should not only be great content that will attract other site visitors. It should have a range of those keywords that you've been planning all along. Firstly, discover what your audiences are really typing in to see how your products, services or information can help them solve their problems. Then make use of the most popular keywords.
4. Link building: nowadays it's not enough for your business to only have great content. You have to make sure that you have external connections or links that will lead the online searcher to your website. Make sure that you update your information frequently and you make sure that you use your keywords in the internal links, but you should also use the keywords along with the image alt tags or video file names.
5. Compressing images and videos: if you're posting your videos on YouTube then you want them to load really quickly. YouTube is the fastest growing search engine (for now anyway). This means that if your videos are smaller, you watch them more often. That said, if you have a great video and you offer valuable information then you should try to make the file size as low as possible.
6. Social media marketing: each social network has its own power and audience base. You should always make sure that you are posting your videos on sites where your target audiences are likely to be spending most of their time.
7. Adding an accessible transcript: it is possible that the text of your video is difficult to understand when you view it in your browser. If the video contains inappropriate content based on the text it is hard for search engines to know what your video is about. So you should take into account adding a transcript of the video. A transcript allows search engines to understand the actual content of your video.
Prior to becoming an online article writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first-hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things digital marketing and technology.
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