Unified Communication Solution: Need of Today’s Businesses

 Presently, we are living in the world of digital transformation. As technology continues to evolve, working is no longer limited to a particular desk, phone, or computer screen. Today, people have the freedom to share their skills and chase new opportunities throughout the world, all with the help of a cloud connection and the right device. Unified communication or UC is one such solution that provides the best mix of technology to address various specific communication needs of businesses. The solution is all about interlinking the products and services to connect people, applications, clouds, and networks around the world. As per some reports, the global unified communications market is forecasted to reach USD 167.1 billion by 2025. The key factors that are accelerating the growth of UC include:

• The changing workforce dynamics 

• The continued virtualization of organizations 

• Better Unified Communication as a Service implementations

Due to the prevailing pandemic situation, a large number of businesses throughout the globe have started embracing remote working or working from home environment. This has significantly transformed the way businesses used to communicate with their employees, business partners, clients, etc. Remote working has further highlighted the need for reliable unified communication. Unified communication has the ability to merge various communication approaches together and support businesses to enjoy flawless enterprise communication using multiple methods. 

Unified Communications Trends

Several trends that have emerged, especially during the current pandemic situation that are highlighting the importance of UC for businesses include:

• Hybrid communications: The demand for cloud-based UC is increasing at a faster rate. However, it is not feasible for every business to shift instantly to UCaaS, what they can do is, take a hybrid approach to their processes by executing elements of their communications strategy into the cloud.

• Team collaboration: As most people are working remotely, real-time collaboration is becoming increasingly important. The remote workers and distributed teams are no longer finding emails an effective way to communicate. They are leveraging the power of UC and adopting new ways of communication like video conferencing, file transfer, screen sharing, chat rooms, etc. 

• Integration: Businesses are increasingly looking for some effective ways to integrate their existing tools and services with new solutions. 

• Artificial intelligence: Artificial intelligence is primarily changing the way businesses used to communicate. In future, we expect to see more AI in business communications such as smart assistants. 

• The emergence of new opportunities: In today’s technological world, we see new opportunities emerging every now and then that help in making communication even more smooth and fast. 5G is one such opportunity that has opened the door to a more mobile workforce and provides better connectivity. 

How UC works?

Regardless of location or device, UC provides a reliable unified user interface and user experience across multiple devices and media types. It offers employees complete access to the organization’s tools and security. UC platforms may include a wide range of tools such as: 

• Video conferencing

• Real-time messaging or chat

• Broadcasting and webinars

• Voice, including IP telephony

• Voicemail and call recording

• Contact center technology

• Audio conferencing

• Screen and file sharing

• Presence and schedule management

• Quality monitoring and workforce monitoring

The UC solution can be utilized by businesses in two ways

• On-premises UC Components: Businesses can install UC components on their premise

• UCaaS (Unified Communication as a Service): Businesses buy UC technology delivered as a service over the cloud

Benefits of Unified Communication for Businesses

In order to achieve long-term growth, a unified communications strategy can be really beneficial for businesses. Any size of businesses including small and large can benefit from implementing a reliable and flexible environment that serves all their communication needs. Some of the key benefits of Unified Communications for businesses include:

• Cost-effective solution: Even small businesses can implement Unified Communications tools in the form of UCaaS for a fraction of the cost of on-premises solutions. With this solution, companies can replace their variable infrastructure, software maintenance, and management costs with predictable monthly fees. 

• Effective collaboration: UC tools allow employees who are working remotely to collaborate easily and efficiently on projects from anywhere. Teams can connect with each other using any device or medium that they feel most comfortable with. This further accelerates sales, improve productivity and enhance customer services.

• Reduced turnover: As people have more freedom to work as they choose, the turnover rate is automatically reduced within the organization.

• Better user experience: As employees can both communicate and collaborate instantly, they can resolve customer’s issues faster while giving a personalized touch to their queries. It further enhances business repute. 

Conclusion:

Communication remains at the heart of every business, especially with remote working on the rise. By implementing a Unified Communication solution, businesses of all sizes can redefine the way they communicate with their customers, partners, suppliers, and of course their workforce (mobile and distributed). UC solution can connect them all effectively in a single application for faster decision-making and quality interactions.

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