Learning about search engine optimization may be a challenging thing at the initial stage. There are so many things that you need to wrap up. The key to becoming a successful SEO expert is to stay consistent and up-to-date with trends and google updates. If you are already an SEO person and want to update your SEO Services Agencies, this guide will be a good time investment for you.
What Is SEO About?
Search Engine Optimization is all about practicing and improving website traffic quality and quantity via non-paid or free tactics. These free tactics ensure organic search traffic for your website in the search engine. Search Engine Optimization is much about people and search engines. You optimize the content, questions, services, products, and many more people search and seek the answer. Knowing the answer or the problem of visitors will enable you to connect to the people searching for the solutions online that you provide.
We’re Glad You Are Here, Let's Know About “Importance Of SEO”
The fact is that most of the online traffic is driven by search engines to websites, social media platforms, forums, and blogs.
SEO is the only free method to increase the visibility of a website in the search engine. The more optimized, high quality, and relevant your content is the more organic traffic you will get without spending money on PPC, ads, and other promotion methods.
In the end, search engines are a robot only. But still, they need human help to evaluate things and organize everything.
How Search Engine Works?
The three primary functions of search engines are crawling, indexing, and ranking.
Crawling: Search engine crawling is a discovery process in which search engines send out a team of spiders and crawlers in terms of SEO. These spiders and crawlers visit millions of web pages daily and seek new and updated content on websites. There are different types of content, such as text format, images, and videos. At this point, internal linking is so much important, which we will discuss further. Crawlers find few web pages and follow the links that are inserted in the content. These links make the work of crawlers easier which is also a good ranking factor. Once crawlers find relevant internal linking, they will start boosting your rank in the search engine.
Indexing: Indexing is the process in which google crawlers store the information found on your website. Google has a massive database in which it stores information about your website and optimizes it for giving organic search results to the searchers whenever they type phrases.
Ranking: When someone performs research, for example, “best laptops,” the crawler will go through the database and extract the most relevant data for his/her query and will appear on the screen. It is known as ranking. The higher a website is ranked, the more consideration it will get from the search engine in means of relevancy.
1 - Let’s Roll With The Keyword Research: Crucial Step For An SEO Person
After understanding the search engine's procedure, now is the time to understand the term “keywords.” Keywords are those words or phrases that a person searches on the search engine. Keyword research helps a person to understand and answer the questions like :
What people are searching?
How many people are searching for the same term?
Which type of information they want against the typed keyword?
These three basic questions will help you to evaluate keywords. The excellent part about keyword research is that once you find out your targeted audience's intent, you will uncover a lot of tactics and start building authoritative and valuable content.
Types Of Keywords
There are two type of keywords :
Short-tail keywords
Long-tail keywords
Short-tail keywords: short-tail keywords are terms that are made of two to three words. They are broad keywords and do not rely on a specific topic. For example, “Best Laptops.” These two words make a short-tail keyword. At this point, they are not representing any specific topic. Ranking your website against these broad keywords will be impossible for you at first.
Long-tail keywords: Long-tail keywords are terms that are made of more than three words. A visitor searches for such a keyword when they are closer to purchasing, getting information, or something that they want to know. For example, “Best laptops for gaming” or “Best laptops under $500.” These two keywords clearly express the intent of a user that he/she wants to buy a laptop for gaming or under $500. The best part about long-tail keywords is that they are easy to rank because their search intent is more apparent.
2 - Understanding The Term On-Page SEO
On-page SEO contains a lot of factors that are crucial for a website ranking. You need to develop content against the keywords that you extracted for a website. Moreover, the Implementation or manipulation of those keywords is so important. Because you need to clear your intent of your keyword against the content for the search engine. On-page SEO's primary purpose is to convert your research of keywords into the content for ranking because search engines prefer content-based websites more than others.
Things To Avoid In On-Page SEO
There are several things that you need to avoid for becoming a successful SEO expert. Check out the below factors that we evaluated for you :
Thin Content: the first and the foremost tactic you need to avoid from the beginning is thing content. You need to write comprehensive and more specific Content even if your website is of micro-niche. For example, if you are selling laptops, you can not write everything in a literature form just for ranking in the #1 spot. You can create categories of the Content you need to write in laptop niche such as:
Best Laptops For Gaming
Laptops For Beginners
Accessories That You Can Use With Laptops
Gaming Mouses For Laptops
It will establish a unique factor for your website which will help you to start developing authority in your niche of laptop.
Duplication & Keyword Stuffing: Duplication of content or copying other methods is strictly prohibited in the search engine. You can not write the same content that your competitors had. It is a must for you to write unique content every single time you decide to write. On the other hand, keyword stuffing is an old method of the 90s to rank in the search engine. Nowadays, search engines are becoming smarter, and they can detect that website content is doing keyword stuffing for ranking.
3 - Things To Know About Technical SEO : Another Important Portion
Creating content for your website does not mean creating content for readers only. Search engines also need to read your content from their perspective. Being an SEO person, you should learn about the technical SEO portion. This portion is further divided into three concepts:
How a website behave
How search engine understands the website
Interaction of users or visitors with the website
The behavior of a website: a website's behavior includes several things, such as page load time. Before accessing a website, a person needs to set up a domain name using hosting. A website should be user-friendly and SEO-friendly. Having an optimized website will lower the bounce rate, which is the visitor's time duration when a visitor spends more time on your website. Search engines will consider it as a good factor, and you will get a ranking boost.
Also Read- SEO Difficulty For New Bloggers
How Search Engines Understand A Website: As an SEO person, you need to organize your website so that search engines have a better understanding of your website. For example, if your website is about laptops and you write an article “best laptops.” At this point, you should use schema markups. The schema will organize or label your content for search engines so that crawlers will understand your website more effectively.
Interaction Of Users With Your Website: as we said before, SEO is as much about visitors as it is about search engines. The primary purpose of search engine existence is to serve searchers. Providing your visitors a premium user experience will be considered a good ranking factor, and search engines will reward you with a better ranking.
4 - What Is Link Building & Authoritativeness?
So, you finally covered your On-page & Technical-SEO portion. Now, it's time to learn about a website's authority and link building, also known as off-page SEO. Writing top-notch content is not the only responsibility of an SEO person. You need to become an authority to outrank other competitors in your industry. You can start earning links from other websites to outrank others. Getting links from high domain authority websites will develop your authority, and you will become an authoritative voice in your niche.
Types Of Link
Internal links: Internal links are those links that connect internal pages of the same domain in an organized pattern so that search engines can understand them better.
External links: External links are the links that a website gets from other websites. They have a considerable impact on the authority of a website. If you want to become an authority, you need to earn links from high DA websites.
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