Nowadays, pretty much everything is done on several online resources, which include online shopping as well. That is one primary reason for eCommerce industries to reign as the most prime opportunity providing businesses. It's all or nothing when it comes to doing an eCommerce business. The last thing anyone would want their customers to be annoyed with is a slow-loading eCommerce website.
You develop a website architecture that draws your target audience's attention and eventually transforms them into clients. The structure of your website should make the navigation and the buying process as simple, quick, and trouble-free as could be anticipated rationally. No matter how great the online promotions are, if the site isn't upgraded for deals, you could be losing clients and your business. Therefore the ultimate aim of every web developer is to scale up business with a high-performing website. A slow-loading website can drive away potential customers, and therefore, it is vital to consider website speed optimization.
Why does website loading speed need to be improved?
The very first quality determining factor of any eCommerce business is the website. No one would want to see their investment go to waste. When the real problem is guests clicking off the website the moment they get to it, spending money for advertisements is not worth a plugged nickel.
Website architecture is fundamental while developing an internet-oriented business site. An excellent online business website must have the right hues, images, textual styles, words, and designs to grasp the attention of your guests and make them buy. But one can see the content and offering only if the site loads quickly. With increasing competition every day, people are taking note of website speed optimization.
A fast-loading website results in
- Increased SERP ranking
- Low bounce-rate
- More visitors
- Higher conversion
- Better customer engagement
Therefore, to bring in high-quality traffic and leads to the website, improving its speed is essential. So, how to optimize website speed? Here are the ways.
1. Select a reliable hosting service provider
Choosing the best hosting service provider can highly impact your website speed. There are three hosting types: VPS- Virtual Private Servers Hosting, Shared hosting and dedicated hosting. Shared hosting is mainly preferred as it is economical and makes the site live in less time. However, when it comes to reliability, VPS hosting and dedicated hosting are preferred. Because sharing RAM, CPU, and disk space with other websites are slow down the speed.
Handling the website traffic is entirely dependent on the host. If the traffic is high and your site is on shared hosting, the chances are that the website may crash. Selecting the right host has a lot of benefits, which include
- Optimizing overall site effectiveness
- Improving PPC ads, and SEO rankings
- Increasing the conversion rate
2. Make it responsive
Ensure that the website architecture is fully responsive as the customers would shop using their smartphones, tablets, or desktop. If the view is not appeasing, it probably won't persuade the users to make a purchase. Also, choose a suitable theme for the site. For instance, if the chosen theme doesn't abide by WordPress standards, then chances are it could slow down the website.
3. Optimize image size
Images are a central part of any eCommerce website as they play a vital role in customer engagement. It could be infographics, videos, images, or other visual content. However, placing large-sized images can lower the website speed. So, instead of deleting large images, compressing them into smaller sizes can significantly improve the website speed. It can decrease the website loading time by one or two seconds, depending on the number of images uploaded. Image editing tools like Kraken, Optimizilla, compress JPEG, or JPEGmini can be used.
4. Make the checkout process simple
Make sure that the checkout page configuration is flawless, basic, and simple to use. Furnish all the necessary details and let the entire procedure be obvious. It should clearly impart the data required for processing the purchase, where to enter the data, transportation preferences, cost incurred, and guidelines on dealing with any payment-related issue, and many more.
5. Reduce plugins
Plugins add unique features to the website and reduce coding requirements. Specific alterations can be made by installing relevant plugins. But, how much ever they prove to be helpful, plugins can slow down the website performance. Installing several plugins can improve website visibility. But it is advisable to remove the unwanted, less used plugins or those which involve more number queries. This will help the site to stay on its foot and not compromise on its loading time.
6. Cut down on redirects
Redirects tend to generate additional HTTP requests, which results in slow-loading sites. Reducing redirects can very much increase the overall site performance and speed. SEO audit tools can be used to run tests on the website to find and analyze your redirects. Always de-clutter the websites from unnecessary redirects. It is best to have only the required ones to accelerate the loading speed, as it is essential for SEO and web optimization procedures.
7. Keep only necessary content
Let your content be easily scannable. The users should get the point of what you are trying to say without the need to read through heaps of content. Ecommerce sites need to display vast volumes of information in the form of images, videos, offers, and many more. So keeping the content crisp, furnishing only the essential data can help the site not to consume much space and load quickly.
Break up your substance and make it readable. Irrespective of whether it is product description, blog entry, contest information, or an "about us" page, let it be simple and straightforward. Let the sentences and sections be short, use bold to pinpoint essential data, and use bullets to detach vast volumes of written content.
Final Thoughts
Any eCommerce business website architecture must reel in potential visitors, offer an incredible user experience, and place the online store in the best light. A webpage has to look great and feel on-brand. Also, it needs to push the visitors on the site to go ahead and make a purchase.
Without a well-optimized eCommerce web development, stepping ahead in this realm would be dicing with death. So, these tips can help plan the type of eCommerce business website that will have items selling off the virtual racks in no time.
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