Promote Cleaning Services on Facebook

The rise of the COVID-19 pandemic has led to a significant increase in the demand for cleaning services. The US alone has seen an increase of 10% in the demand for cleaning services over the past year.

If you own a cleaning business, you know that this is the best time to pick up pace on your marketing and capitalize on the attention your industry is getting. Your goal is to make sure you stand out amongst all competitors and build up a strong, loyal client base. And what’s one easy way to market yourself properly?

Through Facebook, of course. Statistics have shown that about 96% of American social media users are on Facebook and a significant amount check their accounts several times a day. This is why Facebook is the ideal place to build a presence and grow your business.

Here are some effective ways to market your cleaning service business on Facebook and grow your clientele.

1. Create a page and develop an online presence

The first thing you need to do is make an attractive Facebook page for your business. This will be the dedicated space where your customers will be kept updated on your services, offers, timings, and more. It is a space that helps you build a community out of your customers use and interact with them on a regular basis.

Create a vibrant and engaging Facebook business page through the following steps:

1. Add relevant categories to attract the right people. You can choose categories like cleaning, health, hygiene, and more.

2. Add your logo to your profile picture and add in an attractive, engaging cover photo so that your page is recognizable.

3. Add all complete contact details so your customers know how to reach you.

4. Set up an automated response so that anyone reaching out to you is answered immediately.


Once your page is up and running, invite your direct contacts to like and follow it. Start by getting people you know to share your business page with others to get organic followers.

2. Engage your followers through vibrant and consistent content

You might succeed in getting a lot of likes and followers on your business page, but this doesn’t mean much unless they’re actively interacting with your posts and buying from you.

Engage your followers and customers by consistently posting interesting service details, promotions, deals, and much more. To do this, the first thing you need to do is create social media posts that are visually pleasing and represent your brand.

You don’t have to worry about spending too much time and money on learning graphic design to create engaging content. The internet has your back on this. With online design tools like PosterMyWall, you can get free access to a wide range of cleaning service flyers and templates that you can customize according to your needs.

The ideal cleaning service posts should have your brand logo in a fixed position in every design. Make sure to add your tagline in a noticeable font as well. Be consistent with your use of colors and make sure all your post designs follow a certain, recognizable theme. Add in the important promotional details you want to share in short, concise terms, and share on Facebook.

This post by Mindy’s Cleaning Services is bright, colorful, and attractive enough to catch anyone’s eye.

You can add variety to your content by adding cleaning animations, video clips of your best service, and more to keep your followers engaged.

3. Use Facebook ads to promote your best offers

If you have any big holiday offers coming up that you want everyone to know about, a great way to get word out is by promoting your post through Facebook ads. These ads are especially great to promote your cleaning service because you can target a more specific audience based on a specified radius and location-based settings.

To create a Facebook ad, install Facebook Pixel to track visitors. Then go through the following steps:

1. Go to your Ads Manager and create a campaign.

2. Enter your ideal client demographics. If you’re a local business, you’ll want more customers in your own neighbourhood. Specify geographic boundaries and other details for your customer base.

3. Set a budget for your campaign.

4. Choose the image you want to use. Make sure your ad image is of high quality, and keep the information on it brief and engaging.

5. Add a call-to-action button so they know how to book your service.


This ad by House Cleaning Service makes use of simple words to advertise its deal, and provides direct contact information so customers know how to reach out to them.

Once your ad is up, you can track the response you get.

4. Don’t just tell, show

It’s great to make interesting offers to attract customers and advertise what you can provide, but to build trust you need to show how effective your services are as well.

Proving the quality of your business can be tricky, but a suitable way to do this is to provide constant evidence of what a great difference your cleaning service can make to people’s spaces.

Use Facebook live to show your process and involve your audience in what you do and how you do it. Show them the important parts of your service. You can also post before and after images on your Facebook page to show the clear difference your service has made, like in the ad below by Carpet and Tile Cleaning Services.

Final thoughts

The cleaning service industry is getting a lot of attention. But this also means more competition. Your job is to make sure you secure a loyal client base and continue to show them what makes you unique and different from the competition.

With these tips, you’ll be able to optimize your Facebook presence and make your way to being the most reputable and recognizable cleaning service in town.

social media marketing