10 Reasons To Advertise On TikTok

TikTok is an online video-making app where users create and share short video clips through music, movie-inspired scenes, or special effects.

Curious as to why so many marketers are joining in on this video craze? 

This fun and simple format have made TikTok one of the most popular social media platforms on the web, with more than 500 million monthly active users and more than 70 million posts shared every day.

Because of its growing popularity, TikTok may be a great option for you when it comes to advertising your brand.

This blog post highlights 10 reasons why you should advertise on TikTok.

1) There are hundreds of video creators online at any given time

There are scores of music videos, comedy sketches, Q&As, and educational content.

But not all creators have a large following yet.

Not all followers are interested in a creator’s content.

This is where an influencer marketing campaign comes into play:

You can advertise through video creators who have a small but engaged audience, paying them based on impressions or clicks—not views.

This approach is called influencer marketing because you don’t necessarily market your product directly.

Rather, you reach consumers indirectly through someone they trust, like, and respect: their favourite online creator.

2) The app offers businesses a low-cost way to reach their target audience

As of 2019, more than 400 million people use TikTok worldwide every month and 42% of them are under 24 years old.

In addition, 43% of its users live in developed countries (North America and Europe).

So if you’re a business trying to reach younger consumers, or hoping for a big hit in foreign markets, you’ll likely find fertile ground on TikTok. Start making TikTok videos today and find out for yourself!

3) If you have something unique and valuable to offer, it will attract its target audience

If you’re selling a product or service, have something amazing and exciting that would be interesting to your audience. That way, they’ll be compelled to watch your video.

If you’re advertising a product or service, think about what makes it stand out among similar offerings.

Why should someone choose yours over its competitors?

What is it that makes your product different?

4) Promote your service or product before its launch

Once you’ve written a successful business plan, it’s time to start planning your marketing strategy.

It’s time to create an online presence for your service or product using social media advertising.

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Because TikTok is one of the fastest-growing mobile apps in history, it’s also a great place for advertisers and marketers like yourself.

Why?

TikTok is popular among younger audiences (ages 13-25), which also happens to be your target audience as well!

5) Reach new audiences you didn’t know existed

TikTok is a social video-sharing platform similar to Instagram, but for teens and younger Millennials.

More than half of all users are under 25, so gaining followers on TikTok could introduce your business or product to new audiences you didn’t know existed.

And a fresh set of eyes often have unique insights into what they want and need.

6) let fans share the content they love with other people

If you’re trying to raise brand awareness, consider putting creating your ads with the help of a video maker online. With TikTok, a user can create content and share it with their followers.

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Not only does sharing your content make it more likely that they’ll watch it (you’ve provided them with something fun and engaging), but it also puts you directly in front of people who are trying to create their viral content.

7) The more videos you make, the more your number of followers increases

That’s right—the more followers you have, the greater your chances of being seen by brands looking for new a video maker online.

It helps that TikTok is one of Instagram’s most popular channels for video ads and advertising. What does that mean for you?

If you create videos and want some cash, it means making more videos on TikTok will put you in a better position to get paid.

8) Just because TikTok users are young doesn’t mean they won’t respond to traditional ads

According to a comScore report, 11% of people aged 18–24 use TikTok, making it far more popular than Snapchat.

If you’re looking for new and innovative ways to reach young adults, look no further than mobile video-sharing apps.

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Plus, with over 300 million monthly active users globally, TikTok is an effective way for businesses to build connections with consumers around the world.

9) An easy way to measure how many people saw your ad or video is by using social media tools like Crowdfire, which allows you to see who liked, viewed, shared, or commented on your post

That’s why it’s a really good idea to advertise and create original, interesting content that your audience will want to share with their friends.

Because you can see how many people viewed your post in these apps, you’ll have a general idea of how much reach your ad has.

10) Promote yourself as an influencer in this space

As a video maker online, you know how difficult it can be to get your work noticed.

Let’s face it:

Viral videos are few and far between, and if you want to boost your viewership numbers, you need a certain amount of traffic flowing through your channel.

That’s where advertising comes in. With TikTok, which has over 400 million monthly active users worldwide, businesses have access to millions of fans who love watching video content created by individuals with a loyal following.

Final Word

Part of being a content writer means you need to be well-versed in what’s popular, and that goes for apps, too.

TikTok (the app formerly known as Musical.ly) is a social media juggernaut. So it makes it easy for users to create their 15-second videos with music and sound effects.

The platform currently boasts 800 million monthly active users, making it an ideal place for brands that want exposure to young people.

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