The cryptocurrency market has recovered from a winter that has lasted almost 18 months since 2022. Throughout these periods, entrants into the industry have been building their ventures, and those that came in earlier, before 2022, have been growing their business models to be sustainable. Bitcoin has found support at $50,000, more people have become aware of blockchain technology, and Web3 companies are gaining traction. As this happens, businesses are looking for efficient advertising solutions to relay their products to the masses. In this article, we are going to educate you about the best crypto banner ads platform in 2024.
What Is a Crypto Banner Ad?
Crypto banners appear on the top, side, or bottom of a website to drive traffic to the advertised site, landing page, or product page. The role of these ads is to generate brand awareness. In general, a crypto banner ad falls under display advertising.Best Places for Crypto Banner Advertising
Bitmedia
Google banned crypto advertisements on its platform in March 2018 and lifted the ban in August 2021. For those three years when one could not deploy a cryptocurrency display ad on the search engine, there was a huge concern for industry players who were building the right projects but couldn’t promote their offerings.As a result, Bitcoin ad networks like Bitmedia, which had been launched a few years before the ban when Bitcoin was only worth $100, played a crucial role in helping digital currencies go mainstream by assisting businesses in the niche with sales and visibility.
During this era, Bitcoin was heavily associated with scams. Display advertising, on the other hand, was notorious for fake reporting and exaggerated conversions.
Bitmedia wanted to disrupt both, help digital currencies like Bitcoin gain visibility, and, at the same time, employ dedicated algorithms for verifying traffic from its campaigns.
Over the years, Bitmedia has continued to provide excellent advertising solutions for blockchain-related companies and products through its list of offerings, ranging from advanced targeting capabilities, rich media display advertising, high-end publisher placement, influencer collaboration and matching, as well as flexible pricing models.
A reliable banner ad strategy should drive your brand to success. Executing a strategy poorly will only set up your business for failure. Bitmedia understands this well and has always strived to be at the frontline of effective crypto promotion. For this reason, you will find a plethora of ad forms under the advertising agency, including display banners, native ads, sticky ads, and HTML ads, among others.
There are many advertising agencies ready to provide crypto promotion services, but picking the right one requires some level of attention. Most of them lack transparency, indulge in careless ad fraud, and pose privacy concerns. To avoid such issues, Bitmedia implements advanced targeting practices that serve ads based on their relevance to the audience. Furthermore, users and businesses can monitor and optimize their crypto banner ad campaigns based on Bitmedia’s real-time analytics dashboard.
CoinZilla
CoinZilla is a leading cryptocurrency advertising agency that specializes in native ads and provides a range of marketing strategies to ensure Bitcoin projects are properly visible to their intended audiences.The ad agency is popular for its ability to choose specific publishers and publisher zones when targeting the right people for particular crypto businesses.
Ad Dragon
Ad Dragon came around in 2019 and has been providing tailor-made advertising solutions for cryptocurrency businesses. The goal of this ad network is to offer peer-to-peer advertising through an open marketplace, as well as employ advanced technology to increase the effectiveness of their advertising campaigns.
Ad Dragon has a user-friendly interface for an easy onboarding of new customers and a diverse range of ad formats for relaying crypto advertisements.
CoinTraffic
CoinTraffic is one of the oldest ad platforms for crypto businesses. It has been around since 2014 and is popular for its variety of ad formats, custom ads, and quick commission payouts. The platform sends out commission payouts three times per week on Monday, Wednesday, and Friday.Some of the features of CoinTraffic include premium traffic sources, advanced targeting capabilities, and real-time campaign monitoring.
A-Ads
A-Ads or Anonymous Ads is a popular choice for cryptocurrency businesses that prefer anonymity when deploying advertising campaigns. The platform does not ask for personal information or KYC verification when doing registration.In fact, one can sign in to A-Ads using their BTC address. Commission payouts are prompt and straightforward; most people love the platform for its flexible crypto payments.
How to Pick the Best Crypto Banner Ads Platform in 2024?
One of the factors you should consider when choosing the appropriate crypto banner ad platform is budget. The cost of deploying an advertising strategy varies from one network to another. It is important you pick one that provides what you need at a cost you can afford.The target audience is another consideration. An effective advertising strategy should be tailored for the specific target audience; the marketers should then go a step further and utilize targeting tools so that they don’t serve ads to the wrong people. For example, Bitmedia serves its advertising solutions to blockchain-related companies, casinos, exchanges, Web3 gaming platforms, and digital assets services.
In the words of the CTO and co-founder of Hubspot, Dharmesh Shah, “Instead of interrupting, work on attracting,” Bitmedia believes a business should only meet its potential customers where they are and attract them to offerings instead of engaging in intrusive advertisement.
When choosing a crypto ad network, one should take into consideration the number of available ad formats. If you are planning to use a particular ad format or a variety of them, go for an ad network that serves your preferred ad types.
Effective campaign tracking and monitoring are also crucial when finding a suitable crypto advertising network. Opt for a platform that allows you the flexibility of monitoring and optimizing your crypto ad campaigns.
Does Bitmedia Tick All the Boxes of a Suitable Crypto Banner Ads Platform?
Bitmedia is an effective crypto advertising network whose banner ads are popular for driving insane customer traffic, grabbing attention, and boosting sales. As a crypto advertising network, Bitmedia ticks all the boxes of a suitable banner ads platform for promoting blockchain-related businesses. The network has grown its business model by specializing in display banner ads as well as advanced targeting.
The advertising agency provides multiple pricing models to give your business more flexibility when budgeting for its next campaign. Additionally, the agency personalizes your campaign to reach the people you want, provides multiple ad formats, and allows you to track your campaigns.
Bitmedia digital advertising campaigns are tailored for advertisers who want to reach an audience across cryptocurrency, gaming, blockchain, and the betting industries. The digital advertising agency has grown popular in the industry due to its focus on Web3 and its ability to customize reliable solutions that fit the needs and budgets of businesses.
Conclusion
Launching a winning crypto banner ad campaign in 2024 will depend on your ability to choose the right advertising network. There are many options out there, including display and native ads; therefore, evaluating your business goals is crucial so that you go for a network that caters to your needs.Bitmedia’s crypto advertising solutions are ideal for businesses that desire to reach a wider audience and want to leverage a company with a successful track record in helping crypto businesses achieve their advertising goals.
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